How Studio Blu came to be
When I was starting my design business, it was very challenging to find customers. I found myself spending a lot of time on marketing, creating profiles all over and trying to manage all the social media platforms just to get my business seen. I felt like I was spending more time trying to get work than actually doing work. I also had all these beautiful portfolio images that, once people saw them, they were excited to hire me but it was difficult to get my images out there.
“I felt like I was spending more time trying to get work than actually doing work.”
At the same time, clients have to wade through a similar, stressful process. Meaning that by the time you somehow find each other, you are starting your creative and professional relationships on a negative plane.
The more I talked to other creative professionals, I realized that this isn’t a problem exclusive to my business. There really wasn’t a good platform to be able to easily find customers, let alone one where the images of my work weren’t lost in the shuffle.
This was the problem driving the creation of Studio Blu. How do you create a process for both parties that is not just pleasant but actually fun and gets everyone excited and eager?
The creation of Studio Blu was an evolution that’s still evolving. At first, we explored the idea of a website that allowed professionals to find work. However, it didn’t seem like a complete solution to the problem. Rather than sifting through profiles of people, prospective clients should be put in front of the beautiful work and let the image have a voice. That’s how the idea of an app was born.